A senior commercial buffer with the judgement, control and experience to protect value, create leverage and hold the line.
There are negotiations you should not lead yourself: where the relationship positioning matters, where emotion is difficult to remove, where the counterparty is more experienced, or where a specialist is better equipped.
We are the commercial expert on your side of the table.
When the counterparty is more experienced, and the asymmetry needs correcting.
When delicate relationship positioning must survive a difficult negotiation and a buffer protects it.
When the value at stake justifies a specialist who operates at the highest level.
Guy is one of the very few people I trust alongside me in our most important commercial conversations. I trust him implicitly. When it really matters, there is no one I’d rather have in that room."